Your current location:HOME >politics >Shanghai Regulates Shoppable Livestreaming 正文
TIME:2024-05-21 17:04:06 Source: Internet compilationEdit:politics
Contact Us HomeNewsHighlightACWF NewsSocietyWom
SHANGHAI, July 14 (Xinhua) — Shanghai's market regulator has rolled out guidelines to regulate livestreaming sales activities to combat click farming, false advertising, and other foul play.
According to the municipal administration for market regulation, livestreaming sales platforms should establish a "blacklist" system for delinquent livestreamers. They may not advertise their livestreaming with such hype as "the lowest prices online" or "lowest prices in history."
To protect the rights and interests of minors and the elderly, it said livestreaming sales should not arbitrarily label products as "for infants and children only," sell products and services containing pornography or violence to minors, or publish illegal advertisements regarding medicine, investment, and real estate that target the elderly.
The guidelines have also clarified the obligations of livestreaming platforms, the channel operators, and livestreamers, and proposed the establishment of a rapid disposal system for consumer rights disputes.
Shoppable livestreaming is booming in China. According to a report released by data analysis agency iiMedia Research in late June, the scale of the country's livestreaming e-commerce industry hit 1.2 trillion yuan (about 178 billion U.S. dollars) in 2021, and this figure will likely exceed 2.1 trillion yuan by 2025.
(Source: Xinhua)
32.3KPlease understand that womenofchina.cn,a non-profit, information-communication website, cannot reach every writer before using articles and images. For copyright issues, please contact us by emailing: [email protected]. The articles published and opinions expressed on this website represent the opinions of writers and are not necessarily shared by womenofchina.cn.
Sweden beats France, Britain relegated after losing to Norway at hockey worlds2024-05-21 15:53
Over 100 black2024-05-21 15:46
Peng Liyuan Meets with DRC's First Lady2024-05-21 15:30
Xi Focus: Xi Charts Course for China2024-05-21 15:14
Candice Swanepoel stuns in a form2024-05-21 15:14
Over 100 black2024-05-21 14:56
Chinese paddlers continue winning streak at WTT Champions Incheon2024-05-21 14:45
Borders no boundary to protecting cranes2024-05-21 14:33
Why US Catholics are planning pilgrimages in communities across the nation2024-05-21 14:22
Tourism provides development engine for village2024-05-21 14:21
Supreme Court declines to hear challenge to Maryland ban on rifles known as assault weapons2024-05-21 16:52
Xi Focus: Xi Chairs Milestone Summit, Hails New Era of China2024-05-21 16:36
Ningshan County in NW China makes efforts in ecological protection and green development2024-05-21 16:13
Tourists view cherry blossoms at Yuyuantan Park in Beijing2024-05-21 16:11
Investigators return to Long Island home of Gilgo Beach serial killing suspect2024-05-21 16:00
Xi Urges Accelerated Efforts to Modernize National Security System, Capacity2024-05-21 15:53
Xi Congratulates and Encourages Teachers and Students of Macau University of Science and Technology2024-05-21 14:48
In pics: Snow Town scenic spot in Hailin City, Heilongjiang2024-05-21 14:43
Philippines blames China for loss of giant clams in disputed shoal and urges environmental inquiry2024-05-21 14:42
Tibet launches winter tourism campaign to lure more visitors2024-05-21 14:30